{"schemaVersion":3,"canonical":"https://cufe-digital-finance-center.vercel.app/records/reports/tech-for-trees-2020","webUrl":"https://cufe-digital-finance-center.vercel.app/reports/tech-for-trees-2020","organization":{"id":"https://cufe-digital-finance-center.vercel.app/#organization","name":"中央财经大学人工智能与数字财经研究中心","nameEn":"CUFE Institute for AI & Digital Finance"},"record":{"id":"https://cufe-digital-finance-center.vercel.app/reports/tech-for-trees-2020#webpage","type":"WebPage","contentType":"reports","url":"https://cufe-digital-finance-center.vercel.app/reports/tech-for-trees-2020","recordUrl":"https://cufe-digital-finance-center.vercel.app/records/reports/tech-for-trees-2020","textUrl":"https://cufe-digital-finance-center.vercel.app/text/reports/tech-for-trees-2020","textUrlEn":"https://cufe-digital-finance-center.vercel.app/en/text/reports/tech-for-trees-2020","urlEn":"https://cufe-digital-finance-center.vercel.app/en/reports/tech-for-trees-2020","title":"Tech for Trees：刚果盆地造林参与研究","titleEn":"Tech for Trees","summary":"基于1,005份问卷和深入访谈，研究蚂蚁森林用户参与刚果盆地造林的意愿、行为动因与数字平台设计。","summaryEn":"A mixed-method study of 1,005 people in China examining how Ant Forest users could be engaged in Congo Basin reforestation. The work was based on data developed by Bo Chen of CUFE through a collaboration with GDFA and CAFI.","body":"## 报告来源\n\n《Tech for Trees》于2020年4月15日发布。报告以中央财经大学陈波教授开发的数据为基础，源于中央财经大学（CUFE）、绿色数字金融联盟（GDFA）与中非森林倡议（CAFI）的合作。报告由绿色数字金融联盟编制；封面同时注明，报告中的错误或遗漏由绿色数字金融联盟负责。\n\n报告引用的完整技术研究为陈波于2019年完成的 *Research on Internet Public Welfare Behaviors*。该研究由绿色数字金融联盟委托，与中央财经大学财经研究院合作开展，包含问卷、统计分析与详细结果解释。\n\n## 研究问题\n\n研究关注数字平台能否将中国用户在蚂蚁森林中的低碳参与延伸到刚果盆地的森林恢复与生物多样性保护。核心问题包括：哪些用户更可能参与，哪些行为动因能够促成参与，以及平台如何以可信、可见的方式呈现用户贡献。\n\n## 样本与方法\n\n研究采用定量与定性相结合的方法。25个问题组成的网络问卷覆盖1,005名中国受访者，其中61.5%为蚂蚁森林现有用户，10.5%为曾经使用者，28%从未使用；女性占61.5%，18至40岁受访者占76.7%，样本主要来自中国东部，多数受访者年收入低于20万元。\n\n问卷之后开展深入访谈。研究使用结构方程模型分析平台参与、社交动因、环境意识与参与非洲造林意愿之间的关系，并以六项指标构建筛选决策树，用于识别更可能参与的用户。\n\n## 主要发现\n\n1. 样本中22.3%的受访者表示愿意通过蚂蚁森林为中非地区的环境问题产生积极影响。\n2. 能否提供可信、可核验的环境影响证明，是各类用户共同重视的行为动因。\n3. 18至40岁的男性高潜力用户更重视竞争、排名、绿色积分的长期价值，以及对实际植树结果的验证。\n4. 18至25岁的女性高潜力用户更重视社交协作与同伴互动。\n5. 蚂蚁森林使用频率和参与深度与参与中非造林的意愿相关；收入和整体环境意识又与平台深度参与相关。\n\n## 平台设计含义\n\n报告建议持续提供可信、清晰且可视化的实地影响信息，并将环境知识与用户贡献联系起来。针对不同用户群体，可分别考虑竞争排名、协作分享和知识互动。报告还讨论了卫星影像、无人机影像、虚拟现实、增强现实及区块链在影响展示和信息可信度方面的可能用途。\n\n## 研究局限与后续问题\n\n报告明确指出，研究尚未判断刚果盆地森林问题中的哪类内容最能触发参与，例如植树、代表性野生动物或更广泛的生物多样性。样本以中国东部、18至40岁及年收入20万元以下人群为主，结果应结合这一构成理解。后续研究需要进一步验证具体内容、激励方式和平台功能。","bodyEn":"## Report provenance\n\nTech for Trees was published on 15 April 2020. It is based on data developed by Professor Bo Chen of Central University of Finance and Economics through a collaboration involving CUFE, the Green Digital Finance Alliance (GDFA) and the Central African Forest Initiative (CAFI). GDFA prepared the report and states on the cover that it is solely responsible for errors or omissions.\n\nThe report cites the underlying technical study, *Research on Internet Public Welfare Behaviors*, completed by Bo Chen in 2019. That study was commissioned by GDFA and produced in cooperation with CUFE's Institute for Finance and Economics; it contains the survey instrument, statistical analyses and detailed interpretation.\n\n## Research question\n\nThe study asks whether a digital platform could extend Chinese users' participation in Ant Forest to forest restoration and biodiversity protection in the Congo Basin. It examines which users are most likely to participate, which behavioural factors could motivate them, and how a platform could present their contribution in a credible and visible form.\n\n## Sample and method\n\nThe mixed-method study began with a 25-question online survey of 1,005 people in China. Existing Ant Forest users made up 61.5 per cent of the sample, former users 10.5 per cent and people who had never used the service 28 per cent. Women represented 61.5 per cent of respondents; 76.7 per cent were aged 18 to 40. Most respondents lived in eastern China and reported annual income below CNY 200,000.\n\nIn-depth interviews followed the survey. A structural equation model examined the relationships between platform engagement, social motivation, environmental awareness and willingness to participate in African reforestation. A six-indicator decision tree was used to identify users with a higher propensity to take part.\n\n## Main findings\n\n1. 22.3 per cent of the sample expressed willingness to create a positive impact on environmental problems in Central Africa through Ant Forest.\n2. Credible and verifiable proof of environmental impact was important across user groups.\n3. Higher-potential male users aged 18 to 40 placed greater weight on competition, rankings, the long-term value of green points and verification of actual tree planting.\n4. Higher-potential female users aged 18 to 25 placed greater weight on cooperation and peer interaction.\n5. Frequency and intensity of Ant Forest use were associated with willingness to participate in Central African reforestation; income and broader environmental awareness were in turn associated with deeper platform engagement.\n\n## Implications for platform design\n\nThe report proposes regular delivery of credible, clear and visual evidence of impact, linked to environmental knowledge. Competition, collaborative sharing and knowledge-based interaction may be adapted for different user groups. It also considers satellite and drone imagery, virtual and augmented reality, and blockchain as possible tools for communicating impact and strengthening trust in information.\n\n## Limitations and further questions\n\nThe report states that the study did not determine which aspect of Congo Basin deforestation would be most likely to activate the identified motivations: tree planting, iconic wildlife or biodiversity more broadly. The sample was concentrated among people in eastern China, respondents aged 18 to 40 and those with annual income below CNY 200,000. Further work is needed to test specific content, incentives and platform functions.","inLanguage":["zh-CN","en"],"rights":"link-only","datePublished":"2026-09-06","dateModified":"2026-09-06","version":1,"authors":[],"corporateAuthor":"中央财经大学人工智能与数字财经研究中心","originalPublication":{"id":"https://drive.google.com/file/d/1yYgvm09n8V4B2LCVsJWm2ArpBCHbnq6V/view?usp=sharing","type":"CreativeWork","title":"Tech for Trees","authors":[],"authorEntities":[],"publisher":"Green Digital Finance Alliance","datePublished":"2020-04-15","url":"https://drive.google.com/file/d/1yYgvm09n8V4B2LCVsJWm2ArpBCHbnq6V/view?usp=sharing"},"topics":[{"id":"https://cufe-digital-finance-center.vercel.app/topics/finance#topic","url":"https://cufe-digital-finance-center.vercel.app/topics/finance","name":"财经"},{"id":"https://cufe-digital-finance-center.vercel.app/topics/technology#topic","url":"https://cufe-digital-finance-center.vercel.app/topics/technology","name":"科技"},{"id":"https://cufe-digital-finance-center.vercel.app/topics/compliance#topic","url":"https://cufe-digital-finance-center.vercel.app/topics/compliance","name":"全球化合规"}],"regions":["刚果盆地","国际"],"report":{"recordMode":"source-record","keyFindings":["样本中22.3%的受访者表示愿意通过蚂蚁森林参与中非地区环境行动。","可信、可核验的影响证明是各类用户共同重视的行为动因。","男性高潜力用户更重视竞争与排名，女性高潜力用户更重视社交协作。","平台使用频率和参与深度与参与中非造林的意愿相关。"],"methodology":"采用25题网络问卷与深入访谈的混合研究方法，共调查1,005名中国受访者；使用结构方程模型分析行为动因，并以六项指标构建用户筛选决策树。","limitations":"研究未进一步检验植树、野生动物或生物多样性等具体内容的动员差异；样本主要来自中国东部，且以18至40岁和年收入20万元以下人群为主。","downloads":[]},"sources":[{"title":"Green Digital Finance Alliance：Tech for Trees","url":"https://www.greendigitalfinancealliance.org/initiatives/tech-for-trees"},{"title":"Tech for Trees 报告","url":"https://drive.google.com/file/d/1yYgvm09n8V4B2LCVsJWm2ArpBCHbnq6V/view?usp=sharing"}],"citations":{"apa":"Green Digital Finance Alliance. (April 15, 2020). Tech for Trees. https://drive.google.com/file/d/1yYgvm09n8V4B2LCVsJWm2ArpBCHbnq6V/view?usp=sharing"},"corrections":[]}}